Marketing Materials
This school breakfast program is part of you and your team’s story to bring healthy meals to each and every student in the school district. Now that’s a story worth sharing! You are innovating the way students perceive and interact with school breakfast - let’s make sure the community is aware.
To take the marketing burden off of your shoulders, we have created editable marketing materials you can plug and play into your marketing plan. Hopefully, you can use these templates to elevate your program even more than where you currently are. As we mentioned earlier, these are ideas to get you started and lift off. If you prefer to have students involved in this process (totally do so!), utilize these materials as a place to start or include as part of their overall marketing plan.
Product Identifiers (PIDS)
After creating your school breakfast menu, add the recipe names to our PID template so you can make sure the students are able to read what is available on the line. This is a perfect way to notify students of the food allergens present in each recipe.
Download template hereUse Avery Template 5371 to make this process quick - no hand cutting needed! Then laminate each card and place a magnet on the back - this will help the PIDs to last longer and stick on the line. Make sure to double check your line will hold a magnet - some this won’t work on - but no fear try a product like this.
Press Release:
Share your success story! You and your team worked hard to implement this program so why not invite community members to share in the success. Our Press Release template will grab the attention of local media.
Download here
Social Media Resources
- Plug and play posts and images with your school district’s social media platforms. We created social media captions to discuss sustainability, peanut farmers, nutrition, and of course, your school breakfast program! Gain traction by sprinkling in posts prior to the launch.
- Tag us on Instagram (@nationalpeanutboard), Facebook (@nationalpeanutboard), and X/Twitter (@peanutfarmers).
- DYK? 🥜There are over 7,000 peanut farmers in America! #PowerUpwithPeanuts
- How do peanuts grow 🤔Check out the sustainable peanut 👉 #PowerUpwithPeanuts #schoolmeals https://bit.ly/492KpXr